Search Engine Marketing Resources

Optilink - Link Reputation Analysis Software

Optilink - Link Reputation Analysis Software is the most important software tool for Search Engine Optimization after WebPosition Gold/Platinum. At last, there are just three simple steps to top ranking:

1. Pick a search term and find the top ranked site.
2.Compare your site to the top site using OptiLink.
3. Change your own linking structure until it is better than the #1 site.

Thats it. Youre done. The hardest part is waiting for the search engines to update!

Domain Names Registration

Keyword Rich Domain Names Registration for $7.85 per year and lower. Domain Name Registration with: Free! Domain Forwarding! Free! DNS Management Free! Change of Registrant. Free! Parked page with domain. Free! Domain Name Locking! Private Anonmyous Domain Name Registration for an additional $8.95 per year! Did you know that when you register a domain your name, address, email address and phone number are immediately made available to anyone who wants to see it? Thats right. Your personal information is exposed 24 hours a day, everyday, to anyone, anywhere. You have the power to change this. With a private ("unlisted") registration through Domains By Proxy (our affiliate company), registering a domain name doesn't mean sacrificing your privacy.

Web Hosting

Selecting Keywords

Web Position Gold - Wordtracker Keyword Service

Using a service such as Wordtracker allows you to easily discover which keywords are frequently searched by your target market -- but are not being used by your competition. Wordtracker has compiled a massive database of terms that people search on, so all you have to do is enter your keyword, and Wordtracker tells you how often people are searching that term, how many competing sites are using that particular keyword, and how much they are bidding for the pay-per-click search engines. A tool like this will help you optimize your search engine ranking by targeting keywords and phrases that are frequently searched by your best potential customers, but that few (if any!) of your competitors are competing under. Capitalize on the streams of neglected and missed traffic that are passing your competition by -- and even discover misspellings of your keywords that may be drawing traffic! The free trial version of Wordtracker, however, will only compare your keywords with AltaVista, while the paid version compiles results from the top 15 search engines, directories, and pay-per-click engines. If you're happy to limit yourself to AltaVista, you can use the free trial as many times as you like. Otherwise, the paid version is available for $6.74 per day or $22.46 per week, with monthly and yearly subscriptions available as well.

You might also want to try out Overture's Keyword Popularity and Suggestion tool, available free at:

Web Position Gold - Overture Search Keyword Inventory

Overture's keyword service will give you a list of related searches that include your term and tell you how many times those terms were searched in Overture in the last month. This is a good way to find out the popularity of your keyword, but Overture doesn't list bidding amounts. If you're looking for great deals on your keywords, your best bet is to search in both Overture and Wordtracker to gauge popularity, then use Wordtracker to determine your bidding strategy.

Learning HTML Books

HTML 4 for Dummies (with CD-ROM)   This is a popular beginner guide on HTML.

Building a Web site for Dummies.   If you want a nice overview of the steps and elements necessary to building a good Web site, start here.

For those looking for more detailed or intermediate/advanced information on HTML, try these:

HTML 4 for the World Wide Web

Search Engine Positioning Books

We highly recommend Fredrick Marckini's 500+ page "mega book" titled Search Engine Positioning. It covers every significant topic within the realm of search engine marketing. If you want a comprehensive resource that will cover search engine positioning from A to Z, this is it. Since it's a printed book rather than an online resource, the tips and engine specific details may not be as up to date as Planet Ocean's electronically updated book or WebPosition's Page Critic. However, it's still an excellent read particularly for those who are just getting into the topic.

Web Marketing Books

Although search engine marketing is commonly regarded as the most effective form of Web Marketing, it certainly should not comprise your entire Web marketing strategy. What about e-mails? Affiliate programs? Banner ads?

Cory Rudl's popular Web Marketing book "Insider's Secrets to Marketing your Business On the Internet"    walks you through everything from setting up your domain name and Web site, to how to conduct a customer survey on the Web. This book/course spanning two binders (over 1000 pages!) contains real-world advice on which Web marketing methods work, which do not, and how to implement them. Every page has practical, money-saving "been there, done that" advice from the highly successful Web marketing guru, Cory Rudl. Even if you already consider yourself a Web Marketing expert, we guarantee you'll learn something here that will pay for the cost of this resource many times over.

If you're building a new business on the Web, don't forget to check out our Web Position Gold Partner and Dealer opportunities.

The Insider Secrets to E-mail Marketing -- Advanced Series

E-mail Marketing Case Study: "Corey Rudl reveals the exact step-by-step strategies he used to earn $213,705 and generate 41,409 new subscribers... in the last 30 days alone!" Click here now to read this study...

Web Hosting, Content and Streaming Media Delivery

Web Marketing Tools

You know I am a big believer in "letting the software do the work for you." Whatever I can do to automate things is first on my list. Don't have your day taken up by daily chores -- let the software do it for you!

Now, I say this not because I am lazy (well, maybe just a little), but because the key issue here is that you want to spend your time doing the important stuff such as marketing, promoting, testing ads, etc. (things which make you money and grow your business)!

Don't take this lightly; think about it. What makes your business grow? Taking care of tedious daily tasks like processing orders, filling requests, importing information into your database, etc... OR promoting your business to generate sales and growth, as well as to earn more money?

I want software to automatically turn itself on in the morning before I get to work, check my e-mail, and automatically process any information requests, subscribe and unsubscribe people to my newsletter, import my customers' order forms into my customer database, as well as any survey forms into my database, process any autoresponder and e-mail forwarding requests, etc.

It just leaves me with personal e-mail to take care of when I get to my computer in the morning. If I want to e-mail my customers or potential clients (from ads I have run), I want software that, with a push of a button, will automatically mail merge my entire customer database information into mass personalized e-mail (like "Hi John, thanks for your inquiry on October 20th, 2001"... etc.).

If you have Corey Rudl's Internet Marketing course, you know the importance of "follow-up" offers and why it is critically important to stay in touch with your customers continually.

Software that can do this will make my business (and your business) VERY profitable. As you may already know, more than 50% of your net profits will come from follow-up offers, if you do it right.

How about software that will post my ad to 15 newsgroups every week (without getting cancelled by the cancel-bots)? And the list just goes on.

Well, there is software which will do everything just mentioned (and much more). We use it every day, as it has been solely responsible for making Corey's business over $70,000 so far this year. It is called "Mailloop" and I highly recommend that you click here now to learn more about it (you will be pleasantly surprised).

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Affilate Programs

Affiliate Programs are hands down the HOTTEST and FASTEST way to sell your product/service and make fortune right now

You ONLY pay for advertising that generates you sales, not impressions or click-throughs, but actual sales resulting in no out of pocket expenses! It just doesnt get any better than this! Click here to learn how you can use this technique to explode your profits online.