One of the biggest mistakes most groups and organizations make is to not properly market and publicize your fundraiser. Dont make the mistake of thinking they will just find you because you and your group will be in the right place at the right time! Get them excited about the fundraiser, make them want to come and participate, make it fun for them!
One of the biggest mistakes most groups and organizations make is to not properly market and publicize your fundraiser. Dont make the mistake of thinking they will just find you because you and your group will be in the right place at the right time! Get them excited about the fundraiser, make them want to come and participate, make it fun for them!
Below we have some easy and FREE tips to help you make the most of marketing your fundraiser for success!
Tip One: Send out a press release but be sure to give yourself a minimum of four weeks lead time. There are many free press release announcement services online, just do a Google search to find them.
Tip Two: Make the small business owners in your area aware of your fundraising event. Offer them a sponsorship for a small donation toward your fundraiser. Its a win/win situation for you and them!
Tip Three: Focus on the goal! On all materials pertaining to your fundraising event, be sure to include the grand total that you need to achieve for your group or organization. This will help create urgency and it will also help keep you motivated.
Tip Four: Flyers are one of the oldest and truest forms of marketing and it works! Make flyers on your own home computer and be sure to take them everywhere with you. You could even use Avery postcards so you can print four up at a time and they are still plenty big.
Tip Five: If small businesses arent interested in sponsoring your fundraiser ask if you can at the least leave flyers on the counter for their customers. Many will say yes, you just have to ask! Another option is to visit the store before printing your flyers and ask them if they would like to include a free coupon on your flyer as well its an added benefit for your customer and it also gives the company a little something for helping out as well.
Tip Six: Network in circles that have something in common with your fundraiser. If you have a website make sure your fundraiser is prominently displayed on the front page. If you dont have a website, get one! It doesnt have to be big and fancy but somewhere to direct your customers will expand your business reach.
Tip Seven: If you have a friend in direct sales, ask her if she would like to participate in the fundraiser and it will also be a good way for her to get her name out there and also be recognized for her fundraising efforts.
Marketing your fundraiser can be done in several different ways; these are just a few, free ways to get started. Depending on your organizations needs and how it is set up will determine which avenue is best for you pursue but this should help get you started on the right path – Happy fundraising!
About the Author: Brooklynn Anderson is the owner of http://www.fundraisinghq.com the ultimate fundraising resource. FundraisingHQ is organized into the different types of fundraising ideas to help your group run successful fundraisers!
Source: www.isnare.comFundraising Tips 101Brooklynn Anderson
You know that you would like to have a fundraiser for your organization or school to raise funds, but know what? This fundraising article will help you plan out your fundraiser so that it is easy for you!
Tip One: What are your fundraising needs? This is the most important question you need to ask yourself so that you will know what your specific fundraising goals are.
Some questions you should consider:
How much money do you hope to raise from your fundraiser?
How many approximate people with be involved in the fundraiser?
When will it start?
How long will you have your fundraiser? You will want to make sure you are giving yourself enough time to wrap up the fundraiser and have the money you need on time.
Do you have enough volunteers to help with the fundraiser? If this is your first fundraiser you might want to give yourself some extra time should run into any problems or delays.
Tip Two: Picking the right product for fundraising. While there are so many neat fundraising options make sure to pick a product that you think your target audience will like, something that creates an impulse buy! Depending on how much money you need to earn, will also be a factor in your deciding.
Candles, Candy, Magazines and coffee are four of the top fundraising products that are commonly chosen. They are reasonably priced, most people will buy more than one and they are products people would normally buy anyway. This will make it easier for you and your organization.
Tip Three: Plan your fundraiser & set your goals. Youre most important goal is how much money you need to raise. If you are raising money for a specific product such as new computers or playground equipment be sure to find out how much money you need to raise. You may not raise all of it but its good to know what amount you are aiming for.
We suggest your fundraiser be no less than one week but no more than two, three tops. One week is not quite long enough to get the momentum going but anything past 2-3 weeks, takes away the sense of urgency to buy today.
Organization for your fundraiser is essential to meet your goals. Work with your volunteers and come up with some selling strategies together. As an incentive you should offer some prizes to the top fundraisers as an added bonus for their efforts. After all, everyone likes to be appreciated!
Tip Four: Managing your fundraiser from start to finish. Allow at least 2-3 weeks for delivery of items. Make sure to verify the delivery time with the company you have decided to go with. A happy customer will be a repeat customer should you decide to host another fundraiser in the future.
Taking money at the time the order is placed is your best option. The last thing you want to do is chase someone down for money because things come up or to be short. So we advise you take the money before handing over the products.
And there you have it; our fundraising tips that should help you get your fundraiser going with a bang! Remember organization is essential to help your group meet your money goal.
About the Author: Brooklynn Anderson is the owner of http://www.fundraisinghq.com the ultimate fundraising resource. FundraisingHQ is organized into the different types of fundraising ideas to help your group run successful fund raisers!