Marketing Secrets – Women Entrepreneurs in INTERNET Marketing

Women Entrepreneurs In INTERNET Marketing
Copyright 2001 by Sue Seward. All Rights Reserved.

(***You may copy this article using the attached bio below)

Internet Marketing is definitely an ideal career choice for any
woman who has the desire, the right attitude, and understands
what it’s really all about and what it takes to be an entrepreneur.

Women are caretakers and in my opinion are well suited to
because of this caring nature. Women
are networking from the time they are very young!

From what I’ve seen it’s been an industry really dominated by men so far. Women have stayed with the traditional way of Network
through party plan, direct selling, meetings, etc. But things are changing. Internet Marketing is not the
for the techno geeks and it’s NOT just for men!

Personally I’m the worse technical person on the planet! Ask anyone who knows me! I’m just an ordinary person with absolutely no technical abilities at all! But I do manage to get around
the Internet pretty good and meet all sorts of interesting people everyday from all sorts of places around the world!

Internet Marketing is about people just like Network Marketing is… which means it’s a relationship building
business and women are naturals at building strong long lasting relationships. When women realize this about Internet Marketing and they begin to be able to find out what others really want they become very
successful in this business.

The benefits for women in Internet Marketing are unlimited!

A woman such as myself with no degrees, no corporate background, not much marketing experience, a mom who has
chosen to stay home to raise her children, is able to reach high levels of financial achie and recognition and do it in much less time than if I were in the corporate world and I can do it all from my home!

Internet Marketing is an exceptional opportunity for all people, especially women with children.

Internet Marketing is in it’s infancy! It’s just starting to explode!

It’s the perfect timing for all women to seize this once in a lifetime
opportunity to achieve financial and time freedom to do important
things in life such as caring for her children, her household, her
parents and others that need her the most at home!

Women are able to contribute financially to their families while not
having to go to work outside the home and in a lot of cases they are able to free up their spouses from their jobs thus allowing them more time together as a family. And I haven’t even mentioned the tax breaks available to home-based business owners!

As long as they’ve got a purpose and an important “why” for doing what they’re doing and they make a strong commitment to stick with it, any woman can become an entrepreneur and succeed with her Internet business!

There’s absolutely no reason why a woman working outside the home cannot start her own part-time business too!

When a woman truly wants to achieve success she will find the extra time it takes to achieve her goals. After all
we women are always networking even when we’re working at our jobs!

Imagine yourself truly working from home on the Internet!

Having your very own global business right from your home office! Think about all the possibilities the Internet holds for a women in business to network all over the world without leaving her office at home!

e-Networking is the powerful combining of technology with the huge potential of Network Marketing. It’s very
exciting and this woman plans to be at the forefront of it all!

I highly recommend that all women no matter what age, who have the desire to achieve their dreams of financial independence and time freedom, think seriously about starting their own business, start thinking like an entrepreneur and using the power
of the Internet as the vehicle to reach their goals!

When a woman succeeds as an ntrepreneur in her own business truly from home all the people in her life will benefit!

Sue Seward

Ms. Seward is an Internet Business Consultant, entrepreneur, wife and mom, and has been earning an income for over five years from home on the Internet. Sue is a published writer, speaker and
Internet Marketing trainer. To find out more about how to earn an income from home on the Internet Contact Sue at: eCommerceHomeBiz.com.

“The Last Of The Red Hot…Good Samaritans?”Roger J. Burke

Here is my latest article. It may be freely used in ezines, on websites or in e-books, as long as the Resource Box is left intact.

I would appreciate notification of where it was used, and if possible, a copy of the ezine or newsletter that it was used in. Please send notification mailto:webmaster@online-wealth.com
___________________________

Occasionally…just occasionally…I see something, during my surfing and searching, that I figure a site owner would like to know about. Something that, if left unfixed, will continue to bother prospects, just as it was bothering me…

Not that I consider myself to be the definitive guide, but I’m sure you know what I mean. We all like to help a bit, now and then, right?

I was in this e-book site – a very big one, I might add – when suddenly, up pops a blue box with an alert: some sort of “run-time error at line XX – do you want to debug?”…maybe you’ve seen this sort of thing also?

(And, anyways, why on earth would I want to debug somebody else’s program bugs?)

As usual, I punch the “No” button and let it go away. This time, however, the pesky box came back…and back…and back again and again, each time I hit the “No” button.

(By the way, have you ever tried to move your pointer quickly from a pop-up box – as you close it – to the back button of the browser…ya gotta be queeeeck! Better to put your cursor on the “no” button, place the mouse pointer on the back button, then hit the “Enter” key on yer keyboard, and then very quickly click the mouse…you’ll get out OK.)

Soon it became very tiresome, not to say annoying, y’know…so I hit the “ContactUs” button and sent off a rocket (a nice, informative one…nothing abusive, OK!) to the webmaster, advising him/her of the problem and maybe they wanna do somethin’ about it…just tryin’ to help out and all, y’know.

Next time I check the incoming mail, the message I’d sent was bounced back to me, accusing me of spamming their site! Aaargh…what’s goin’ on here? To say that I was surprised and peeved is…well, hardly surprising, right?

So, I mention this to Sherry, who takes a look at the messages, her face turns a dark red (almost), elbows me outta the way and gets into that website, muttering unner her breath, “Oh, yeah, call me a spammer, huh…just you wait!” Determined now, Sherry searches around that site until she finds an email address with a real name – “Debbie@” was the particular one she finally chose.

After sending her rocket – including copies of emails – we finally get back a response. Well, you guessed it: once again, our email was bounced with the warning “We do not respond to spammers.” Obviously, the people behind this website have taken Linda Cox’s spamicidal polemic (a deliciously facetious piece designed to be treated with the humour it richly deserves – you can find that article at http://www.LindaCox.com) about spam-haters to heart … and with a vengeance!

Sherry looks at me, back at the screen, shrugs, “Well, a pox on that website and all…we ain’t gonna buy any books from that place, that’s fer sure!” She looks at me again, “And you should be more careful who you deal with…” and stalks off, muttering about “crazies on the net.”

Hey, waddid I do? ;-[

Anyways, and while we’re onna topic of pop-up boxes, if that ain’t enough to put me off bein’ a good Samaritan, the very next day, I’m in a site about internet marketing, affiliate programs, MLM…you kn
ow the stuff, right? (And, just for the record, it wasn’t this site, Online-Wealth, OK!) Niiice looking site, well laid out but nothing new for me, so I punch the back button to get the next site from the SE…and then all hell breaks loose.

I tend to dislike pop-up boxes, don’t you? Even at the best of times, right? OK, lissen carefully, this is how it went: the pop-up box is there, I hit the ‘x’ to close (there is no CLOSE button – that shoulda been a clue, huh?), the box disappears, but the main page reloads as I watch…I hit the back button, out pops the same box, I hit the ‘x’, pop-up pops off, the main page reloads…I hit the back button again, up jumps the box, I punch the ‘x’ again, box gone, main page reloads again…

What the freakin’ hey is goin here? So…desperately, viciously, finally, I hit the ‘x’ on the box and then the top-right ‘x’ to close the browser. Those guys at that website are either incredibly stupid…or they’re being stupidly incredible. And maybe very devious, to boot!

So…reluctantly putting aside my first plan of sending zillions of pop-up boxes from my secret spammers mailbox, I get back into the site – hey, I ain’t scared to go where angels won’t – and find an email address, to which I send a (very fast and big) rocket (actually, just about an ICBM!) describing to those turkeys precisely why I think they’re script code needs re-working…or maybe even deep-sixing!

What was in the pop-up box, you ask? Do you really care? Well, OK, it was another invitation to get a free site review and subscribe to an ezine. Big deal! (Hey, people, I don’t need a pop-up box to tantalize me with your stupendous(?) offering…if I wanna subscribe, I’ll subscribe…don’t try to force me, OK?) Sheesh! ;-(

And, of course, after sending the email from the site, I got stuck again in the pop-up loop before I finally got the browser closed…sheesh, some guys never learn, right?

When I related alla this to She-Who-Must-Be-Obeyed, she says, “Well, dear heart, let that be another lesson to you…you will insist on trying to tell dumb websites where they’re goin’ wrong. Why bother already?” She glares at me, but I detect a hint of a twinkle…

Until next time…mebbe.

Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at http://online-wealth.com . If you have any comments or questions about this article, please send emails to mailto:webmaster@online-wealth.com .
Copyright 2001, Online-Wealth. All rights reserved.

“Dr. Strangesearch…Or, How I Learned To Stop Worrying And Love The Engines (Part 2).”Roger J. Burke

Here is my latest article. It may be freely used in ezines, on websites or in e-books, as long as the Resource Box is left intact.

I would appreciate notification of where it was used, and if possible, a copy of the ezine or newsletter that it was used in. Please send notification mailto:webmaster@online-wealth.com

—————–

“Hey, Sherry, just what the hey is goin’ on in the SE world, anyways??”

I read that Go.com had gone bust, GoTo.com has increased its fees, search engines are dropping affiliate programs, reducing payouts and shedding staff, pay-per-click engines are increasing in number, portals are increasing admission fees, more and more web pages are being ruthlessly dumped by the majors – and yet, thousands – hundreds of thousands – of web pages are added to SEs daily… What’s happening?

“Well, dear, it’s obvious, isn’t it?”, when I voiced my thoughts. She-Who-Must-Be-Obeyed turns her chair around, and settles back, and once again, she had that Cheshire cat smile I know so well…

Sherry looks at me, “We know that searching has a lot to do with using appropriate search terms…but, with all the junk around, it’s still difficult to get a quality result from a search.”

“Sooo,” I says, “start using portals and vortals more…hey, Yahoo is the biggest portal, after all!”

“Agreed…and many of the majors are developing relationships or partnerships with many of those specialized areas.” She pauses, “But that’s not enough…I saw one report just recently which asserted that 7 million pages are added to the web everyday!” Whew, that’s a lotta bandwidth, no matter which way you cut it.

“Sooo…as I just said, where’s it all headin’, huh?”

“Well, out’ve all this Dot Bomb stuff, two things we know fer sure: advertisers/investors are closing their pocketbooks and, to paraphrase Jacob Nielsen (read more about about Jacob Nielsen at http://www.useit.com), an economy without money is unsustainable…and that’s obvious when you think about it.” Sherry was chewing at her lip again, and staring off into space. I wait patiently…again

At last, she said softly, “Well, dear, we know that the SEs are downsizing – all part of reducing costs of course – and they’re continuing to prune their databases of junk.” I nod my head, a trifle impatiently, but she pays no heed.

“Look,” she continues,”s’pose you’re a BIG SE” – pointing at me now – “you’ve gotta make money, you’ve gotten rid of lots of useless pages and websites, but there’s still zillions waiting to come on, investors are leery and weary…what do you do?”

Hmmm…too many pages, dump them…more submissions…growing volumes…falling revenues…gotta make money…gotta make BIG money…

“Hmmm, well, maybe I guess I could be more selective about websites (Sherry nods,”Yes, yes, they’re doing that!”) that I allow into the database…make the procedure more difficult…keep out the trash…that’d help to keep m’costs down…”

Sherry’s smiling now, so I go on. “S’pose I could join the pay-per-click band-wagon, also, start making more money that way – GoTo.com has raised its rates y’know, with no real loss, I hear (“Now you’re talking,” Sherry nods again, vigorously, “any that matters could well go that way.”).

Emboldened now, I swept on further, “Hey, mebbe I could experiment more with fees into the directory side of things, y’know…mebbe even a structure of fees…now that’ll deter anybody with hundreds of doorway pages and all those spammers…hey, I’ll dump those doorways/gateways anyway, right?” (“The big portals already levy fees…and with no guarantees, too!”)

I screw up my face…this is hard work, y’know…”OK, that’s it…waddya think, huh?”

“Aren’t you forgetting something, dear?” Now it’s my turn to chew my lip, “OK…no more guessin’ games…shoot!”

“Well, dear heart, what about all those other hundreds of millions of web pages that are just up there as freebies?” And, she waves her hand vaguely inna air, as though pointing to “up”. OK, fine, thinks I, people have been publishing all sorts of web pages for years, technical, personal, informational, educational, etc etc…so that’s the web, right?…information online…accessible, available, open, free…so what’s she driving at…?

“Sooooo….yer sayin’ then, that…” I tried to sound like I knew the answer as I peered at her, over my tented fingertips…

“Look…,” Sherry leaned forward and practically speared my knee with her pointed finger,”when was the last time you went to K-mart, Coles, Wal-Mart or whatever, and found your neighbor sitting there trying to show you his personal photos, or interest you in his fly-fishing hobby, or sprout on about some other topic…albeit interesting?” I rubbed my knee, looking for blood.

“Huh…that’s stoopid, y’know it…the real world doesn’t work like that!” I moved my legs outta the way as I said that. ;-((

“Exactly! Yet, if he was there, he’d be taking up real-estate…at a price. At a very hefty price, I might add! Riiight?” I nod slowly…but I hadda agree, it made sense. I opened my mouth again, but she was off t’the races now…

“And…if he wasn’t paying anything for the pleasure of si
tting there, just how long would it take for management to ask him politely to leave? Go to some other store that will allow a free lunch, or go to a warehouse where they hold flea-markets, hmmm?”

I frowned at that, “Now, jest a minute, that’s bricks-and-mortars world, real concrete y’know…not some electronic sparkles on a hard drive somewhere!” Sherry shakes her head, “So, when did hard drives suddenly become free, eh? Or computers? Or land lines, microwave transmitters, operating systems, programmers…you want me to go on?” I look at her, very hard now.

“So, yer sayin’ then that the free lunch is over? Everybody pays?”

“You got it!” She goes on, “Look, three years ago, pay-per-click was unheard of…now look at GoTo and a lot of others!” Now, just so that I got it, real clear-like, “So, you reckon that anybody – business and personal – with a web page will soon hafta pay for the pleasure of inclusion in a directory or SE?”

Sherry nods and shrugs, “Maybe not directly for starters, and there’ll be different fee structures…and, there may be some institutions that still continue to offer free services – some of the smaller players, I guess – but in business, you get what you pay for…every time. And search engines are in the business of ‘selling’ search results, make no mistake!”

She spins her chair back to her desk, “One way or another, the search engines have got to make the whole schmozzle work better…and make a profit.” And as the click of the mouse continues, “So’ve we!”

The party’s over…now we gotta get serious, I guess…sheesh, and I was havin’ soooo much fun, too!

I couldn’t resist a closing shot, “Sooooo, I reckon Doomsday Bomb for some of the SE Dotcoms ain’t gonna happen after all, huh…huh?”

Without missing a click, “More like a Boomsday a-comin’ for the SEs, dear heart…more like a Boomsday!”

Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at http://online-wealth.com . If you have any comments or questions about this article, please send emails to mailto:webmaster@online-wealth.com .
Copyright 2001, Online-Wealth. All rights reserved.

“If I Knock On Your Website Door, Will I Answer You?”Roger J. Burke

Here is my latest article. It may be freely used in ezines, on
websites or in e-books, as long as the Resource Box is left intact.

I would appreciate notification of where it was used, and if
possible, a copy of the ezine or newsletter that it was used in.
Please send notification mailto:webmaster@online-wealth.com

———————–

For quite a few months now, I’ve been – well, not inundated but – receiving a number of emails urging me to take advantage of interactive facilities such as LiveHelper, HumanClick and the like.

At first glance, such a tool should be very useful, thinks I…and I mention this to Sherry, musing about whether people visiting our websites would feel the same way. Sherry, after much prodding, tears her eyes away from her monitor and replies, “Well, dear, I’m really not all that sure…” and slips back into her near-catatonic state as she concentrates on the next batch of emails pouring in.

“Well, y’know, when you go inna store, y’know, you expect some-one to talk to you, right…sort of like to help, y’know?” I stopped, momentarily nonplussed, for I suddenly realized *that* doesn’t happen anymore in stores anyway, as Sherry’s almost-glazed eyes swept over me like a laser beam and then back to the monitor.

Recovering quickly, I says, “OK, lookit, ferget about the stores – they’re dinosaurs anyway, only they don’t know it yet – but, onna web people want *interaction*, they *want* to be told what and how to buy, right? Riiiight? At least, that’s what *we’re* told, right, in all those ezines, OK!” I look at Sherry fiercely, willing her to unglue her eyes from the screen.

Her face suffused, She-Who-Must-Be-Obeyed turned her radar on me, fixed my position finally and gritted through her teeth, “Why don’t you find out, dear? Why don’t you just ASK THEM?” As she finished and calmed down, she smiled sweetly at me now, and repeated, “Run a survey or poll, on our main site, then you *might* have some idea!”

Brilliant, I thought. Organize a poll to find out what our visitors really think about those tools before we go to the trouble of trying them out! Hey, maybe such a poll would even tell us whether there is any acceptance of the concept, out there anyway?

“Fantastic, yer a genius”, I shouted as Sherry went back to her screen and I set about designing suitable survey questions and form. A day or so later, it was all done, with the poll sitting on three of our domains. The questions I was putting to all visitors were essentially:

1. Do you know about HumanClick, LiveHelper etc?
Answers: Yes No Don’t Know.
2. If you know about them, would you use them when you visit a website?
Answers: Yes No Maybe.

That was two months ago.

Now, in the scheme of things, our websites are not what you’d call big hitters, y’know. The three together would get around only 8,000 visitors each month, give or take a few hundred. So, I wasn’t expecting big returns, as I knew that the majority of people don’t like to complete surveys anyway. But, I was hopeful of *some* response.

Well, overall response for that period was around 0.5%! Not very good, I thought, but better than nothing, I suppose. ;-(

“Look at those numbers”, I said, plaintively.

“Well, now, dear,” says Sherry, “at least you can establish some sort of pattern or percentages…” She looks at me, “At least you’ll know more than you did two months ago!”

Hmmm, yes, that’s true. Even though the numbers are small, the distribution of the answers is more important, after all. I could have used a number of online services to conduct the survey, but I’d decided at the outset to collect all the data myself. So, after a bit of number mangling, I shouted out to Sherry, still fixated on her screen.

“Lissen t’this: 66% of respondents didn’t even *know* about interactive facilities and – hey, this gets better – again only 70% say that they’d only *maybe* use it, even if it was available!” Sherry grunted acknowledgement, but carried on with her work. “Hey,” I said, “there’s more – two-thirds of those who knew about those tools gave a big thumbs *down* about using them!” Furiously, I went over the survey data again, “Get this: not *one* respondent gave a definite “yes” to using HumanClick and suchlike.” I shook my head in wonder…

You go into a department store and, after a while, you’re sure that all the sales staff have been abducted by aliens, right? It’s true: you can never find a sales assistant when you want one, right? But…when a sales assistant on a website is begging to be bothered, to give his/her visitor all the help needed, nobody wants it! Or, only a very qualified “maybe”.

“Well, what about that?” I says to Sherry, finally.

Sherry moved in her chair, but didn’t quite get her eyes off the prize…”I’m not surprised”, she murmurs, as she clicks some more on the keyboard and mouse.

“Hmmm,” I said to myself, “wonder if HumanClick or LiveHelper did any surveys first *before* they developed their programs?”

Now, there’s a thought. After a while, I called out again to Sherry: “So, I guess we’ll wait a bit, huh, see what happens with LiveHelper and others? Waddya reckon, eh?”

“What ever you say, dear…what ever you say.”

Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at http://online-wealth.com . If you have any comments or questions about this article, please send emails to mailto:webmaster@o
nline-wealth.com .
Copyright 2001, Online-Wealth. All rights reserved.

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