YouTube: How to win with User Generated Ads
ZDNet Blogs - The idea of using consumer-generated content and putting together a bunch of unrelated videos to tell one story was so exciting we wanted to move on it, says James O Reilly, KFC s vice president of national marketing, as reported by USA Today.
Source: blogs.zdnet.com
Pharma majors shift production for overseas subsidiaries to India
Business Standard - Aurobindo Pharma, which acquired Milpharm Limited a UK-based generic formulation pharmaceutical company for an undisclosed amount in 2006, also plans to use its overseas subsidiary as a marketing base. Similarly, Dabur Pharma is leveraging
Source: www.business-standard.com
