Search engine optimization is a very critical task in the success of any website. In recent times search engines seem to have complicated this task further by their frequent changes in rules. This has caused lots of anxiety as some of these changes have seen some sites lose virtually all their regular traffic instantly as their rankings have tumbled.
This has further added to the confusion amongst webmasters about search engines and their motivations. But no matter how mad one gets at the search engines, there is little that they can do to change the statistics which clearly indicate that well over 75 per cent of the traffic that most sites receive comes directly from search engines.
However, there is a secret that an increasing number of webmasters have discovered and are putting to good use. Whatever regular changes search engines instigate, their motivation remains the same. Most webmasters forget that there is currently very stiff competition between the leading search engines. More so because it has become abundantly clear that none of the top search engines are interested in the runners up position.
The Search Engine Motivation
This stiff competition between search engines is focused on the customer, that is the person who uses search engines to find information online. The preferred search engine and therefore the top one will always be the one that most satisfies the needs of that customer.
So whatever changes search engines make they will always be focused on improving the search engine experience for surfers. It is not too difficult to figure out what those who use search engines want, or even more important, what they do not want. Anybody using a search engine wants to be able to find what they are looking for quickly. Most will be looking for the most detailed quality content on the subject or information that they seek.
This simply means that any website that places its' focus on the end consumer using search engines, rather than on the search engines themselves is guaranteed to retain their high ranking whatever changes search engines keep on making.
Can You Dare Assume That Search Engines Do Not Exist?
So the most effective way to ensure that a website owner focuses on the surfers is for them to direct their focus on them, just like search engines are. It would help tremendously for them to start operating as if search engines did not exist and fully concentrate on ensuring that their sites have quality detailed content.
The dangers and harmful effects of webmasters focusing on search engines are very evident. We have sites that use keywords so heavily that it affects the quality of writing on their sites. Some sites have even done worse, leaving their quality content intact but creating keywords that are hidden to the human eye but visible to search engines.
In fact there are a whole lot of schemes on the net created to fool search engines, which have no regard for the surfer or what information they are looking for. For instance there is plenty of software on sale online whose promoters bluntly state is designed to fool search engines.
These are the sort of schemes that are causing so many constant changes in the rules of leading search engines as they seek for ways to combat any tricks that would favor undeserving sites in their rankings.
Content Will Always Be King
What all this means is that content remains the most important search engine optimization tool. Just take a closer look at all the leading google websites and try and trace a common thread running through them all. You will quickly discover that the quality of writing and content in these sites is extremely high.
This means that any webmaster that makes an effort to provide quality, relevant and detailed content on their site with the experience of the surfer as their central focus will be using an extremely powerful search engine optimization tool.
If your content is good, then you can post it at other websites complete with a detailed resource box that directs traffic to your website. Quality articles will usually end up being re-posted all over the net in an endless viral effect that will create quality links back to your site. Search engines still rank websites based on the links from other sites leading to it so quality content has a double advantage.
You will of course need to do a thorough job of posting your articles to various article directories, ezine publishers and announcement lists.
About the author:
Article By David Callan. David is an Internet Marketing
professional and webmaster of http://www.akamarketing.com
Visit his website for articles and tutorials on Internet
Marketing and Search Engine Optimization.
searchEstate provides Free Advertising, Free Web Sites and Free Web Traffic…Michael A Fowler, M.B.A.searchEstate provides free advertising and free web traffic via its revolutionary new search engine affiliate scheme. Complete with free web sites and Internet tracking tools to track your advertisements and adjust as required.
searchEstate has launched a new dimension in free advertising The one and only search engine that is allied to the affiliate marketer. While Yahoo, Google and others charge for their advertising, this concept pays the affiliated advertiser and owner.
Exposure to the main business interests of the affiliate are to the fore, via an affiliate page where they can all be listed. That page is under the affiliates control and it also introduces searchEstate to its highly targeted visitors. As search engines provide 46% of all web traffic to web sites, this free advertising concept seems incredible.
Comparing that to just 1.2% of website visitors arriving by e-mail advertising and it starts you thinking about search engine advertising in a different light.
Providing the free web traffic via the free web sites and the free viral advertising component, searchEstate targets true interest via its web searching facility. This facility is integrated with all the major search engines, like Google, Yahoo and MSN.
Quote:
"I have been in several ad co-ops to advertise my business opportunities and I must say, this one has far exceeded my expectations! Not only am I getting sign-ups for searchEstate, but the way they do it is to advertise ALL my business opportunities at the same time. It is like 2 for the price of 1. This advertising method is nothing short of brilliant."
The claim that searchEstate is the fastest growing search engine in Internet history, would be of no surprise. Every marketer, affiliate, retailer and reseller can now grow their own piece of Internet advertising Real-Estate and benefit in several different ways.
When that Real-Estate is big enough, the advertising space can be sold as pay-per-click ads to other advertisers. This gives the Pro affiliate member an ongoing stream of residual income from his/her own free advertising network, while free members enjoy free web traffic to their main business sites.
Free web traffic is hard to find, especially the genuine kind of targeted visitors that make sales. This looks a very well thought out plan and is providing many people with the sort of advertising they both want and need, at a cost which is very affordable, or even free.
There is also a Pro version of the searchEstate model, which is relatively inexpensive for the benefits it provides. In todays marketplace, the same sum could be spent within minutes on advertising that bears no fruit.
The free affiliate web site provided is not replicated. It has keywords and can be adjusted and optimised by the affiliate and indexed by the major search engines.
The Video Presentation is first class and explains the benefits in full. There are also lead capture and Invitation pages.
Going behind the scenes, we find tracking facilities for the advertisements and a complete score of impressions. This allows adjustments to ads that are not performing well. Banners, hosted and provided, are also available for placements upon other sites and in exchanges… More free advertising and web site traffic?
searchEstate stand-alone search boxes are appearing all over the Internet. They even provide an e-mail version of their Internet search! It seems no stone has been left unturned, in the bid to serve the affiliate with an above-average way of advertising their main business, alongside the searchEstate model.
Under current development is the brand new toolbar, which will be freely available to anyone. Incorporating many more features than any of its rivals, it will serve as a great introduction to the searchEstate way of advertising.
Main focus is given to the search results pages, which are far more prominent than the major rivals and enhanced to their fullest extent. Product quality is extremely high on the list of priorities to searchEstate customers.
You have to admire a program that gives so much to its affiliates and end users.
A real chance to forever nullify advertising costs and provide a healthy income via its pay per click module, searchEstate will make a huge impact in the world of search engine advertising and marketing.
If this program can allow even the smallest of distributors or retailers to compete with the giants, then it is surely destined to become the ultimate internet advertising solution for every Networker, retailer and marketer.
- Michael A Fowler, M.B.A. 2005 searchEstate provides Free Advertising, Free Web Sites and Free Web Traffic…
About the author:
Michael A Fowler, M.B.A.
Creator and Author of 'The MBA Way'
International Group Trainer and Business Coach - Helping others to enjoy online success since 1998
http://www.the-mba-way.com/freewebadvertising.htm
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Tags: internet marketing, Marketing, search, Search Engine, search engine optimization, Search Engine Optimization Articles
