E-marketing
Let me explain some fundamental marketing aspects about e-trade:
First of all, you must get the potential clients to visit your site , and thats a whole science by it self.
Visitors, who reach your site, read a description of your company and your products.
Depending on weather you first of all want to tell about your company and build your image, or if you just want to sell products and services over the net your site should be Designed different.
In this article however I assume you are selling something on your site, and then you should create a relation to the visitor that will lead to some kind of activity from them, either by asking for more info or a direct purchase.
In marketing this is similar to Direct Mail selling. You have persuaded people to visit your site and they read your letter.
Is the reader in the wrong target- group, not interested enough in your product or if the letter is bad written, the reader will very quickly throw it away.
Or as in our case the visitor very quickly clicks away from your site and will maybe never return!
The secret is to maintain the visitors interest with the site so he/she will return and keep reading your whole message, and thereby create such positive image of your offer that it leads to some kind of continued contact.
A lot of people are laughing at this art, because we have all been exposed to irritating and bad marketing.
But well written Direct Marketing is a work of art and deserves all our respect.
Beautiful graphic images can make your site beautiful to look at and make your sales-letter look more inviting. If the graphics images are big your pages will be loading very slowly and statistically nobody waits anymore than 20 30 seconds for a page to download.
So web-pages with beautiful images and very groovy java-applets could destroy your chances to get contact with potential customers.
And if the graphics looks a little messy the visitor get confused with the purpose of your site and misses the point with
why you got them to visit you in the first place.
The best solution would be to use a minimum of graphics that makes the page load fast, and if you can make the graphics emphasize the content of a well written, contact creating letter you have THE sales letter.
To make your visitors interact with your site is another important difference to traditional marketing. Guest books, e-mails, the order of information-letters,
free samples, can be done with the click of a mouse and invites to spontaneous reactions from your visitor.
Compare the enormous progress to marketing that the fax machine meant to the sales rep.
The speed of communication with clients increased enormously and the whole process of marketing became more efficient at a low cost.
With internet and its possibilities of electronic, almost free transfer of information to anywhere in the world, the business-world has taken another step in interactive communication and has given more speed to the sales process
So now we can interact and create a relation to our clients in a very short time, if we do it the right way.
Hardworking consultant
teaching e-marketing
How to implement Network marketing to your advantage…George Papazoglou
"As the competition on the Internet grows to an enormous rate, companies in order to successfully expand and brand their operations, have resorted to Network Marketing and its' unclaimed derivative, Stealth Marketing.
'Building' a squad of similar content sites to attract and to effectually attain a great portion of a targeted and specific market, entails the call for 'reinforcements'.
By registering and actively maintaining a number of web sites that work in common to reach and grow the number of users or else, customers, puts into action the Network Marketing concept and appliance.
A would-be and demanding customer that comes across a well established and virtually branded company, by reflection sets his reliance and 'attachment' for a well known and instituted company.
In the battlefield of severe competition, Network Marketing is just what the doctor ordered.
The mechanism of Network Marketing puts into practice the execution of the unclaimed/unrevealed term of Stealth Marketing.
Stealth Marketing has to do with the stimulation, of the subconscious and inflexible inner mindset of an upcoming yet indecisive customer.
I'd rather withhold the further elucidation of such a term, as it would by reflection cause the reaction and remonstration of a bomb-shelled and uninformed audience."
Would giants like, Mc Donalds, Coca-Cola and Microsoft be here and there, if Network Marketing wasn't the cornerstone of their marketing plan?
In fact, Networking, is the ultimate success-component to brand a business on the Internet and not only.
Did you know that 95% of all prospects won't buy the very first time they see an ad?
Did you know that 95% of all prospects in every possible industry, will buy because of continuous ad-impressions?
Prospects would rather purchase a product that gained their awareness because of continuous promotions. After all, a customer set's his commitment to consumption with companies that know when and where to advertise.
It's almost that explicable. The more people know about your business, the greater the referrals.
And here comes Network Marketing. Network Marketing isn't successfully implemented by just throwing millions of dollars in commercials etc.
Network Marketing is also put into practice by small businesses on limited resources.
You'll want to effectually expose your business to your prospective market with the less possible funds.
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Article Written by George Papazoglou of http://www.web-site-promotion.gr
Grasp surplus content and articles at http://www.web-site-promotion.gr/internet_marketing.htm?goart
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