If you don't create a successful strategy for marketing your web
site, you can't build a profitable online business. It's
therefore imperative to drive thousands of visitors to your web
site, then convert them to paying customers.
How do you accomplish this?
Use several marketing strategies
Don't put all your eggs into one basket by only employing one
marketing strategy. You could see evidence of this during the
latest Google update in which many commercial web sites which
once had top rankings, dropped out of existence, thus instantly
losing sales.
By creating more than one strategy to market your web site, you
can soon see which one works the best by attracting the most
visitors.
Market with consistency
Set up a clear daily, weekly, monthly and yearly marketing plan
for your web site and stick to it. It is the lifeblood of your
business.
Test marketing
Continually test all your web site marketing strategies to see
which one works the best. Eliminate those that are not
profitable.
12 successful marketing strategies:
Search engine optimization
Here are the locations where you should include your most
important keywords or keyword phrases:
1. Meta tags (invisible)
Title tag
Description tag
Keyword tag
Alt tag
2. Page content (visible)
Weave your best keywords throughout the content of your pages.
Focus on the first 250 words on your page and only use one to
three keyword phrases per page of content. Include keywords in
your H1 tag (main title) and H2, H3 tags (subheadings) as well as
the hyperlinks in your site or and in outgoing links.
Search engines and directories
3. Submit to major search engines - Google is currently the main
search engine to get listed in. If you get listed there, you will also
get listed in AOL, Netscape, and Yahoo and it's still free. This may
change in the near future as the competition heats up. Other free
listings also include directories such as ODP. Do a search on
Google to seek out your niche directories ie for sunglasses, look
for sunglass directories.
Here are the other search engines to submit to:
http://www.searchenginewatch.com/links/article.php/2156221
4. Pay per click (PPC) search engines - if you wish to generate
traffic to your web site immediately, set up a Google Adwords or
Overture campaign.
http://payperclicksearchengines.com
Email Marketing
5. Create a newsletter - most folks don't buy from you
immediately but need to be contacted several times to put them in
the buying mood. Place a subscription box on every page of your
web site. Send out your newsletter every two weeks to keep in
touch with your subscribers. Be sure to include original content
(not rehashed content) along with new products you wish to
introduce to them.
6. Email Course or tutorial - set up an autoresponder that will
deliver quality information over a period of seven days. This
means you have multiple chances of contacting your visitor and
promote your product or service at the same time.
7. Ezine Ads - create an ad for your product and find ezines that
cater to your target market. Write several ads and track them
until you find one that pulls well.
8. Signature file - include this all your online and offline
correspondence. Set up your email client so that it does this
automatically each time you send out an email. Include your name,
who you are, what your business is about, a way to subscribe to
your newsletter, your web site address and your email.
Link strategies
9. Write articles - ezine publishers are always looking for
original content. You can include a link back to your web site in
your signature file. If several ezine publishers (that may have
thousands of subscribers) publish your article, you can get
hundreds of links pointing back to your web site.
10. Reciprocal linking - get links from other sites that
compliment yours. ie if you just offer web design and someone
else offers search engine optimization you could exchange links
with each other, thus adding to the quality of each of your
sites.
11. Forums - offer your help to other forum participants then
leave a link back to your site in your signature file. Popular
forums are spidered regularly by the search engines, thus giving
your site a link boost.
12. Offline marketing
Not all your customers are online. Market offline by including
your web site information on all stationary ie letterhead, and
business cards. Place ads in newspapers, trade publications, send
out postcards, fliers and get involved in local organizations
such as the Chamber of Commerce. You can even set up your own
local club or be a guest speaker for others.
Continuously evaluate, test and refine your web site marketing
strategies so that you can apply them to any product. These
are the keys to building a successful online business.
About the author:
Herman Drost is the author of the popular ebook:
"101 Highly Effective Strategies to Promote Your Web Site"
http://www.isitebuild.com/web-site-promotion
Subscribe to his Marketing Tips newsletter for more original
articles. mailto:subscribe@isitebuild.com You can read more
of his in-depth articles at: http://www.isitebuild.com/articles
"7 Secrets To Top Search Engine Rankings (Yes, Even #1 Positions!) For SEO Dummies"Ewen ChiaThere's hope for the 'little guys' in the
search engine ranking game, even if they
can't tell the difference between the title
and keyword meta tag!
You can achieve high rankings for important
keywords simply by applying certain rules
that stand the test of time and even
technology…and the number one rule is
really to…
…Help the search engines provide relevant
search results!
How do you do this? I'll reveal the
'secrets' soon.
While I'm far from being an SEO (Search
Engine Optimization) expert and am just
sharing experiences here, I've achieved
some phenomenal results by following these
basic rules and without resorting to
'tricks'. Importantly, these are rankings
that last.
- side note -
I'm not suggesting you shouldn't learn
about SEO or use genuine software that
helps, in fact you should.
To learn about SEO, some sites you can
check out:
http://www.selfpromotion.com : shows you
how to construct your webpages and submit
them to hundreds of search engines and
directories absolutely FREE.
http://www.searchenginewatch.com :
everything you need to know related to
search engines.
For software to facilitate your website
positioning, this one's the best:
http://www.turnkeymoney.com/te.htm
- end side note -
For example (at this time of writing), here
are my rankings for
http://www.Marketing-Make-Money.com in
Yahoo alone (remember these are extremely
competitive keywords):
'Make money online' | rank: 1 of 33.9
million sites Proof:
http://tinyurl.com/2wtr9
'Make money' | rank: 27 of 85.4 million
sites Proof: http://tinyurl.com/35cc3
'Web marketing' | rank: 4 of 113 million
sites Proof: http://tinyurl.com/yv8de
'Web marketing tips' | rank: 6 of 10.2
million sites Proof:
http://tinyurl.com/388a6
How did I achieve such incredible rankings
without being some SEO guru or even
obsessively optimizing my site?
Recall the number one rule? It's to help
the search engines provide relevant search
results.
Now I honestly believe there are only two
MAIN things which support this rule and in
the process, reward your website with the
high rankings you desire.
These two things are Keyword Rich Content
and Targeted Back Links which we'll talk
about later…
Here then are 7 powerful secrets you can
use to model your website after to explode
your high search engine rankings!
Step 1: Determine Highly Searched Keywords
Determine highly searched and targeted
keywords/keyword phrases related to your
site and put them into a list. Here're the
tools to use:
http://instantmarketingsecrets.com/keyword.htm : compares results of keyword searches
from Overture and Wordtracker and displays
them side by side.
http://smtek.info/cgi-bin/keywordtool.cgi :
allows you to find relevant hot keywords
with a single click…very cool very useful.
http://www.goodkeywords.com : excellent
software to find targeted keywords in
Overture and various other engines.
Step 2: Register Keyword Rich Domain Names
While there've been contrasting arguments
about whether having keywords in your
domain helps, I strongly feel it does. The
same goes for dashes between words in the
domain.
Use these to source for domain name ideas:
http://www.nameboy.com
http://www.deleteddomains.com
You can also register your domains for
peanuts per year here:
http://www.namecheap.com
http://www.registerfly.com
Step 3: Use Your Targeted Keywords In Your Copy
Use the list of keywords in step 1 within
your website copy, especially in the title,
headline and first paragraph. The important
thing is to make them flow smoothly within
the context of the copy so prospects will
not find it weird.
Step 4: Insert Keyword Rich Relevant Content
Next, build up your site's content with
relevant topics containing your keywords.
Don't worry, here are some ways to get
instant content:
- Posting suitable articles that contain
your keywords. These can either be your
own or from article directories like
http://www.ezinearticle.com ,
http://www.goarticles.com or
http://webpronews.com
- Posting newsletter issues in an archive
online if you write any
- Do reviews and commentaries on related
products and services in your market as
content
Step 5: Aggressively Acquire Targeted Back Links
This is the second most important (some say
it's the first) factor to note after
targeted and relevant content.
Get as many good quality incoming links
from other sites as you can, believe me,
this will really make a huge difference to
your rankings. These links should come from
sites in your market and preferably those
with high PageRanks of 5 and above.
Use http://www.webmasterbrain.com/prog/ to
search for sites with top rankings in
Google for your specified keyword/keyword
phrases. It also reveals their individual
PageRanks next to their listings.
An excellent resource to check PageRank can
also be found at http://rankwhere.com.
Alternatively, you can download Alexa
toolbar from http://ww.alexa.com as it also
shows Alexa traffic ranking for any site.
This is very useful for seeking high
traffic link partners.
If you are looking for mind-blowing linking
strategies and tricks, the best guide I've
ever seen must be "Power Linking 2:
Evolution" at:
http://www.turnkeymoney.com/powerlink.htm
Step 6: Hand Submit Your Site To The Top
Directories and Search Engines
There's no point in using those 'submit to
millions' services as only a few search
engines really matter.
Using those services may actually cause
your site to be penalized by these major
engines.
In fact if you've done enough important
reciprocal linkings, you don't even need to
submit your sites as spiders which crawl
your link partner sites (already indexed)
will pick up your link easily.
However, if you must submit, do it by hand
at these directories and search engines
here:
Ask Jeeves: http://tinyurl.com/467y
LookSmart/Zeal: http://tinyurl.com/2uzan
Mama: http://tinyurl.com/38gdb
Open Directory: http://tinyurl.com/2jk82
Google: http://tinyurl.com/hlzz
Yahoo: http://tinyurl.com/fq32
All The Web: http://tinyurl.com/2hq24
Inktomi: http://tinyurl.com/26cgu
Step 7: Tune Your Site For Maximum Optimization
The final step would be to constantly
monitor and analyze your website traffic
against rankings. This is so you can review
and tweak for further improvement in your
rankings.
I hope this article will prove highly
useful to you. Do not be scare away by SEO,
it's simple once you follow the above
system. While these steps are not
everything you can do, it'll be enough to
get your site ranked very well for the
targeted keywords you chose.
Again, remember the number one rule of
giving relevant content and establishing
good back links. Help the search engines
provide relevant results for their
customers and your rankings will
automatically skyrocket to the top!
About the author:
(c) 2004 Ewen Chia All Rights Reserved
http://www.marketing-make-money.com
"Download $6,997 and 117+ hours worth of
rare marketing audio recordings, exclusive
interviews and 5,673+ pages of word-for-
word marketing transcripts FREE!"
http://www.InstantMarketingSecrets.com
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Tags: Marketing, search, Search Engine, Search Engine Marketing, Search Engine Marketing Articles, search engine optimization, SEO
