Martin Avis
Before I start waxing lyrical about these three books, I must state for the record that this is my opinion only. I have bought maybe 15 or 20 ebooks this year (yes, I truly believe in investing in my own education), and these three stand out in my mind. Another reader, with other passions may choose differently.
And, this article is only concerned with ebooks that I have purchased from January to June 2002. The best book of all, dollar for dollar, is the very excellent ‘Make Your Site Sell’ by Ken Evoy. But that came out in 2001. You can download a free trial version of this book, to give yourself a taste (with no obligation to buy) from http://www.BizE-zine.com/special_downloads2.htm
What do I look for in an ebook?
1. It has to be well written. I like an easy, friendly read. It must flow logically and not run off at tangents.
2. It must teach me something. I really don’t appreciate books that simply rehash stuff that I already know, or can find online for free - however well written they may be.
3. It must be eminently practical. I don’t want to be taught theory that is too complicated for my simple brain to put into action.
4. I have to be able to see right away that there is a real money-making potential.
So which of my purchases meet the criteria?
1. Mini Site Profits, by Phil Wiley.
Phil Wiley is an affiliate marketing expert. He has developed a system of producing quick, easy websites that pull in a disproportionate income.
His book, which comes with a whole host of extras, takes you by the hand and leads you to profit.
All the tricks and tips that Phil uses himself are here, with clear examples. He shows you how to select a product to sell, how to identify an audience, how to set up the site, where to get content, how to take the money. Everything you need to know.
Note that I say that he shows you. This is not some technical journal full of theory and long-distance advice. Every lesson is backed up by real-life examples from Phil’s own sites.
Phil Wiley is one of life’s ’super doers’. This book shows you how you can join him in that elite group.
http://www.BizE-zine.com/minisitesecrets.htm
2. eBook Secrets Exposed, by Jim Edwards and David Garfinkel.
The subtitle of this book is ‘How to make massive amounts of money, in record time with your own ebook!’
Jim Edwards is a prolific and highly successful author with six top selling ebooks and info products so far released - and more on the way.
David Garfinkel is one of the top online copywriters who has not only written some highly acclaimed ebooks himself, but has made millions writing for others.
Put these two together and you get a dynamite product.
The book takes the form of an extended interview between David and Jim. Jim ‘tells all’ about how he goes about the business of making a fortune from ebooks.
How he gets his ideas
How he finds the audience How he researched
How he writes
How he markets
How he makes huge amounts of money
There is little doubt that everyone has a book inside them. This ebook shows you how to get to it, and how to profit from it. I was hooked from beginning to end, and many of the things I learned came in very useful when I was putting together ‘Success Stories’.
Put this book together with Mini Site Profits and you have a complete business in a box.
http://www.BizE-zine.com/ebook_secrets.htm
3. The Silent Sales Machine, by Jim Cockrum
This is my latest acquisition, and it is a very clever book. Millions of people buy and sell on eBay - in fact the site gets about one-and-a-half BILLION hits a month! Yet very few know about the ideas that Jim Cockrum so clearly writes about.
* How to harness the hits that your auction gets - even if people don’t bid.
* How to make a great profit even if nobody bids on your auction at all.
* How to put in place easy money making ‘machines’ that work for you 24/7.
Jim makes it all sound so simple - and by the time you finish reading his book, you know that it is.
I have never been particularly interested in eBay. I’ve bought a few items here and there, but never had any interest in selling. Now that has all changed. After reading this book, I am very excited about getting going. Jim’s ideas are revolutionary, but at the same time so simple that even a complete novice like me can quickly jump in and get started.
The Silent Sales Machine blends so well with Mini Site Profits and eBook Secrets. If you can take ideas from each of them you will have the tools to build an incredibly strong business.
Why haven’t I started yet? I only bought this book a few days ago, and my mind is still racing with the possibilities. I will write in BizE-zine about how I get on.
Martin Avis is a management and training consultant. His free weekly newsletter, BizE-zine, is packed with articles, interviews and quotes to help you be the best in business or Internet marketing. mailto:subscribe5@BizE-zine.com or visit his information-packed website at http://www.BizE-zine.com
PROMOTE YOUR E-BUSINESS WITH AN E-BOOKPolly Hummingbird
Most online businesses are looking for ways to promote their products or services using the resources that are available on the Internet.
One of the resources that can be used as a way to promote the products or services of a business are ‘ebooks’.
A product information package can easily be put into an ebook in an attractive and appealing way. Then this ebook can be offered as a free promotion.
Put your ebook in .pdf format. This is the most popular type of ebook there is available, and Internet users are used to downloading them.
Design your promotional ebook to be both dynamic and functional. Provide exact ways for placing an order for your products or services.
Ebooks are easy to revise, so you can always include “Special Offers”.
Consider including a colorful brochure or an electronic business card. This is a chance to show off your products in a visible way. Include photographs or images too.
Because an ebook is read offline, at leisure, it can have more detailed sales information than website copy.
Avoid too much hype in your information because it undermines the intelligence of your potential customers. It can also make your product or service appear to be a scam, where there is nothing actually being offered. Be professional and practical for the best results.
Ebooks are paperless, and are therefore good for the environment. This issue is becoming more important as people become aware of the need to care for our planet resources. Recently, banks have introduced paperless bank statements, as a way of assisting in saving trees and paper.
Be sure to keep the ebook to less than 20 pages long.
The next step is to create a small ad for your ebook. This is a vital part of the promotion, since it must invite a person to initiate a download. Again, if your ad appears to be hokey, it will not be effective for gaining the right kind of attention.
Try to include the number of pages in your ad, since people might be reluctant to download a large promotional ebook.
Example of a promotional ebook ad:
FREE 8-page ebook! “Products of ABC Online” Download Today (http://…)
Once you have your ebook set up, you can place your ebook ad in many places:
> small pop-up on your homepage > top of your newsletter > email signature
> resource box at the end of an article > as a gift to tell-a-friend users > in the content of your webpages > on other sites
> ebook directories
EBOOK RESOURCES
http://www.planetebook.com http://www.ebookmall.com http://www.free-ebooks.net http://www.ebooksnbytes.com http://www.abode.com/epaper/ebooks.main.html http://www.thefreeadnetwork.com/covers/index.html
M.P. Hummingbird
Author. Researcher. Designer. http://humming.biz.gq.nu/home.html Email Polly at: mailto:polly@humming.biz.gq.nu FREE 10 Tips For Running A Super Business mailto:autoreply5@sendfree.com
